Any time you’re not being swarmed by customers walking through the doors of your carpet cleaning business is probably a time when you have a single thing in mind: marketing, marketing, marketing. And you’re right to – without proper marketing, your company simply can’t get to where you want it to be. My cousin asked me about his carpet cleaning and restoration business and how best to market it. He owns Boerne Carpet Cleaning Pros, in a small town just outside of San Antonio.
These days, the ways of marketing something are more abundant than ever which can make choosing the right methods hard, especially since many forms of marketing involve an investment on your part. To help you get the most out of your advertising budget, here are the pros and cons of some of the more popular methods.
Pros: You’ll be at the top of the Google Search listing for any query you pick. Since Google is how you stand to attract the majority of your clients, this can be invaluable if you’re dealing with any amount of competition in your area.
Cons: AdWords campaigns are expensive more often than not, and involve a per-click way of paying Google for their troubles. This means that you’ll be charged whenever someone clicks on your ad regardless of conversion – this makes many consider AdWords a ‘necessary evil’ if their competition is making use of it.
Pros: Facebook campaigns aren’t exactly as expensive as AdWords ones and are often manageable by even the smallest businesses. Facebook advertisement is a great way to reach a varied group of people, even more than you would with Google in many cases – as opposed to them having to search for your type of business to get a listing, Facebook users might see your ad during any part of their day and regardless of what they’re doing, potentially making them ‘realize’ that they could use some quality carpet cleaning.
Cons: While less expensive, Facebook uses a questionable ‘impression’ model of payment where you’re charged for each view. Many have complained about getting very little from Facebook ad campaigns as the people who saw their ads were uninterested, although you play a role in this when choosing your demographic.
Pros: You’ll be in print! Many businesses find that no online advertisement can replace something tangible, and print is the way to do it. Having a printed add will resonate with the customer holding the paper and will make your carpet cleaning company seem more solid.
Cons: Print ads are going down, and they only appeal to a certain group of people – namely, those reading newspapers and magazines. Since lots of people use the internet to get their stories(especially younger ones), you’ll be missing on a lot of potential clients while still paying handsomely.
Pros: Everyone likes a bargain, which is why Groupons aren’t going down without a fight, especially when paired with online integration. A groupon can serve as a great incentive for people to use your services for the first time and will also help spread the word about the quality of work you do.
Cons: A groupon means a discount – when talking carpet cleaning businesses, it essentially means part of your work will be done for free, so you’ll have to be careful with the amount of freebies. Other than that, groupons can sometimes make you seem as if you’re dying for customers, which isn’t a good look to have.